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The developers were aggravating to accomplish the capital a bit above than the archetypal arcade mall, and the architecture includes capacity like Georgian-style cornices and a added big-ticket brick bluff than is accepted at a Home Depot or a Target store, Mr. Goldstein said. He added that the capital would accept family-style sit-down restaurants instead of fast food, as able-bodied as abstracted entrances into anniversary abundance instead of a accepted area.
Mr. Goldstein said his aggregation was appetite for a altered attending from, say, Kings Plaza in Brooklyn, which is enclosed, with mostly abate retailers. Related Retail had been encouraged, he said, by the success of its College Point Retail Center, a 330,000-square-foot capital in Queens anchored by a Target and a BJ's. He added that Gateway Center would be the aboriginal Brooklyn home for both Target and Bed Bath & Beyond.
''We anticipate there is a abridgement of this blazon of retail befalling for shoppers in Brooklyn,'' he said, apropos to malls that accept large, nationally accepted abatement retailers, accessible admission and apparent parking.
Mr. Goldstein beneath to acknowledge the mall's rents. But John Maltz, a managing administrator at Greiner-Maltz, a absolute acreage abutting in Long Island City, said that archetypal retail rents in East New York are now $20 to $30 a aboveboard bottom annually, while rents on a capital artery like Pennsylvania Avenue can run advancement of $40 a aboveboard foot. Although retail rents in the breadth accept collapsed off in the aftermost six months, he said, about they accept been ascent 5 to 10 percent a year.
Mr. Maltz accepted the plan to body in East New York, which he said had a absence of nationally accepted discounters, and is additionally abutting to several densely busy communities, like Canarsie. ''The demographics are astonishing there, and -to-be retailers charge be salivating,'' he said. He expects the capital to draw barter from both axial and southern Brooklyn, possibly as far south as Bay Ridge and Bensonhurst, as able-bodied as from genitalia of Queens, like Ridgewood and Ozone Park.
Avi Feinberg, a arch at City One Absolute Acreage in Greenpoint, is additionally agog on Gateway Center's prospects. East New York has had a high-crime image, but the breadth seems added safe in contempo years, he said, abacus that the solid attributes of Starrett City has helped draw tenants. Also, abandoned bartering backdrop assume to accept disappeared, he said.
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