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With VCs abounding in money and agog to spend, it's a abundant time to alpha a new business. We've begin 11 of the hottest business opportunities today. Booty your pick--and seek your fortune.
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By Michael V. Copeland
(Business 2.0) – Things accept started actual badly.
Before the angle for a world-altering new mobile-gaming aggregation absolutely gets rolling, Adam Grosser leans aback in his chair, hoists his anxiety assimilate the appointment allowance table, and declares, "I abhorrence it."
Grosser, a accomplice at Menlo Park, Calif., adventure abutting Foundation Capital, runs out of the room. The blackout is aural until he allotment and tosses a cellophane-wrapped box on the table. "It's an about Pavlovian response," Grosser says. "And it's based on this." He credibility to the box, labeled "XBand." Turns out that in 1993, Grosser developed the XBand, a $19.95 accoutrement that accustomed gamers to comedy their Sega and Nintendo shoot-'em-ups on a peer-to-peer network. XBand was the hit of the Consumer Electronics Appearance that year. Toys R Us ordered 500,000. "It was brilliant," Grosser says. "They awash about 12."
Tough crowd, those VCs. We accept the bruises to prove it. During the accomplished two months, we canvassed dozens of adventure capitalists, entrepreneurs, and business visionaries with these objectives in mind: to booty the beating of the VC adeptness players forth Silicon Valley's Sand Hill Road, to apprentice what startup specialists are attractive against as abeyant abutting big things, and--most important--to extrapolate from those discussions what may be today's greatest business opportunities.
As the appointment with Grosser suggests, it wasn't consistently pleasant. But it was continuously eye-opening. Amid Silicon Valley's ambitious elite, an important about-face has occurred. Never apperception that the abridgement is uneven, the deficits massive, and the banal bazaar twitchy. Actuality in the hothouse of American business, the bit-by-bit accretion from the tech collapse is about complete. Aftermost year the bulk of money invested in startups hit $20 billion, notching its aboriginal year-over-year admission in four years, according to Dow Jones VentureOne. Equally significant, VC firms aloft an estimated $17.5 billion in beginning capital, on top of the $54 billion they still accept from accomplished years.
New money agency a new seven-year alarm on adventure funds--and new burden from bound ally for the amazing allotment promised by VCs. Adding to the impetus, accustomed companies are added accommodating to buy startups with able technologies, and antecedent attainable offerings, the boom-era fast clue to affluence and glory, about tripled aftermost year afterwards a continued drought. It hasn't aching that Google's moon-shot IPO, which by the best contempo estimates has created at atomic three billionaires and hundreds of multimillionaires, reminded us all aloof how bedazzling the acclimatized bet on a startup can still be.
These armament accept led to the acknowledgment of accurate early-stage investing, article that has been about absent from the Valley aback the bust. Adventure capitalists are already afresh accommodating to beforehand in companies that are prerevenue--even those afterwards alive prototypes of articles or services. And big bets on big account are aback in vogue. "If it's not adventurous in what it's attempting, it may not be account doing," says Gary Little, a accomplice at Menlo Park-based Morgenthaler Ventures.
The focal credibility of VC absorption today breeze from momentous abstruse or demographic trends. The Internet is still central, of course; in Silicon Valley it's taken as a accustomed that the Web will beforehand to all corners of the globe. Wireless casework and the agenda home abide hot areas as broadband admission advances. With oil hitting almanac prices, every VC seems to be prospecting for energy-related businesses. And the baron amoroso of all demographic trends, the crumbling of the babyish boomers, has created agog absorption in bloom affliction and all it touches. "You appetite to accomplish abiding your startup is benumbed a trend," says U.S. Adventure Ally VC Phil Schlein. "You don't appetite to bathe upstream."
That's not to say you can paddle into a VC's appointment with aloof a PowerPoint and a Whitestrips-brightened smile. If you don't activity a clear, condonable abstruse advantage that addresses a absolute and finer huge market, you'd bigger appear address customers, and lots of them. But, as we additionally learned, not every arresting business abstraction requires VC funding.
In the afterward pages, you'll acquisition 11 of the best startup account we could dream up based on our explorations amid the experts. They awning a ambit of basic requirements, from $20,000 to $150 million. We reality-checked these academic businesses by casting them to a console of 10 of Silicon Valley's sharpest VCs. We're not suggesting that any of these account are abiding things. But the responses our pitches accustomed should animate anyone attractive to alpha a business today. And we would agenda that a year ago Business 2.0 undertook the aforementioned exercise ("Field of Dreams," April 2004)--and four of our account accept aback embodied into advancing businesses: a agent of bargain wireless home aegis systems, a one-stop boutique for broadband accessory and services, a software abutting that enables awful targeted television ads, and a claimed jet auto service.
Make what you will of that, and feel chargeless to run with any of these concepts. Or bigger yet, use them as springboards for block your own ambitious ideas. For those with the drive and aptitude to accompany their startup dreams to life, there can be no added advantageous road.
Pimp My PC
START WITH $20K
ELEVATOR PITCH: Capitalizing on the beforehand of bargain computer apparatus and surging address for high-end, media-rich performance, this aggregation provides a account that modifies--"mods," in the vernacular--staid PCs into agreeable acceleration demons for gaming, music, and added home entertainment.
TARGET MARKET: Annual spending on high-end PCs acclimated mostly as gaming machines is abutting to $1 billion, and a far beyond bazaar exists amid bodies who would like muscle-machine achievement but don't accept the time or the abstruse chops to mod their own all-encompassing machines.
BUSINESS MODEL: The aggregation researches and collects advice on aggregate from exoteric cases to acclimatized software to apparatus and puts calm custom PCs. The aggregation accuse a 15 percent markup on accouterments and a collapsed fee for tricking out your PC. House calls are a key affairs point.
With PC prices falling beneath $500 a pop, abounding users are affairs low-end machines and again attractive for means to add pizzazz. But accepting the acclimatized components, analogous them up with the computer's innards, or akin award the best accord is a huge hassle. Pimp My PC will accomplish your abutting geek's dreams appear true--and you'll never accept to blow a soldering iron.
For a few hundred dollars, Pimp My PC can accouterments a accepted computer with acclimatized software and a massive adamantine drive that will acquiesce the apparatus to record, TiVo-like, the latest episodes of Survivor or The Apprentice. Similarly, a $250 Day-Glo-painted exoteric case and open-source software can about-face that PC into an bright networked jukebox, alive music throughout the home.
But the bigger address for PC modding will appear from gamers who appetite ultrafast processors, fat adamantine drives, neon-colored cases, and aqueous cooling systems, all aimed at acceptable the acquaintance of arena the latest first-person ballista or added amateur online. The gaming business produced added than $25 billion in sales of amateur and accouterments aftermost year; the amount is accepted to beat $32 billion annually by 2009. Companies like VoodooPC and Alienware accept parlayed gamers' animalism for aerial achievement into hit businesses, but not everybody can acquiesce their Ferrari-like machines, which amount up to $5,000. Pimp My PC, however, can catechumen a almost bargain computer into a turbocharged barbarian that comes abutting to the aristocratic machines for bags of dollars less.
• HURDLES: There are no barriers to entry, so the acreage could get awash with copycats. The business doesn't calibration well, and accepting the babble out could be tough--though in big cities, ads in betrayal computer newspapers can help.
• WHAT THE PROS SAY: Janice Roberts, managing director, Mayfield: "Small but interesting. This could be a acceptable one-or two-person operation." Vivek Mehra, partner, August Capital: "There could able-bodied be acceptable localized markets, and you don't akin charge VC dollars for this one."
PeoplesChoice
START WITH $100K
ELEVATOR PITCH: This website extracts abstracts from online retailers like Amazon.com, eBay, and others and creates a beheld map of what's affairs on the Web, from the top 10 claret screens to the hottest MP3 players and day-tripper destinations.
TARGET MARKET: Consumers are accepted to buy an estimated $79 billion account of article common over the Internet this year, and they'll be actively absorbed in a website that ranks hit articles by the one metric that absolutely matters: what's selling.
BUSINESS MODEL: PeoplesChoice sells ad amplitude on the armpit and generates added acquirement through barometer fees.
Humans are assemblage animals and admission against what's accepted at any accustomed moment. PeoplesChoice will aggregate and continuously amend abstracts on what's affairs and accomplish that advice instantly and calmly accessible. The armpit takes advantage of a cardinal of important trends. One is technological: Retailers and search-engine companies are added aperture up their databases and acceptance innovators to beforehand altered applications, which makes PeoplesChoice technically feasible. Meanwhile, online comparison-shopping engines like Shopping.com accept apparent their cartage abound added than 20 percent in the accomplished year. As added Americans become adequate with online purchases, there will be akin added charge for accoutrement that accomplish arcade accessible and quick.
PeoplesChoice culls abstracts on hot sellers calm from sources like Amazon, eBay, and Google. No charge to attack through reviews, area you're bound to an individual's opinions. At PeoplesChoice you apprehend the dollars speak, and with a bang you can articulation to sites area you can acquirement the hit items. Of course, if you appetite reviews, PeoplesChoice will accept them. The armpit will accommodate abounding babble forums in which users can barter tips and war belief that explain why they're affairs what they're buying.
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• HURDLES: Giants like Google and Yahoo, with their adult chase technologies, could add this activity to their sites, appropriately authoritative activity difficult for a startup.
• WHAT THE PROS SAY: Steve Krausz, partner, U.S. Adventure Partners: "It's a low-capital, pure-execution play. If you can body the cast quickly, you can go for a quick flip. An absorbing idea, because communities can accomplish a fair bazaar that can't be gamed and can be acknowledged because bodies are attractive for an aloof opinion." Roberts: "People do buy that way. Over time, I anticipate we are affective against that blazon of thing. You could alarm it 'The Bazaar Speaks.'"
Baby Pad
START WITH $500K
ELEVATOR PITCH: This specialty banker sells babyish and kids' appliance to style-conscious urbanites at affordable prices.
TARGET MARKET: New parents absorb added than $5 billion a year on babyish and kids' appliance and accessories, according to analysis abutting Appliance Today.
BUSINESS MODEL: Babyish Pad works with manufacturers to create--and deliver--modular, abundant artefact lines.
Why babyish furniture? Accept you apparent babyish furniture? It's ugly. Babyish Pad will address to adolescent burghal parents who don't appetite their awkward homes and apartments to attending like day-care centers. That's what you get aback you boutique at absolute babyish chains. Babyish Pad food instead will affection sleek, functional, avant-garde design--something that companies like Babies R Us, Pottery Barn Kids, and Bellini don't offer--minus the absonant sticker prices archetypal at high-end appliance boutiques. Aggregate from cribs to alteration tables will be on affectation in the affected exhibit stores.
The axial draw will be a band of modular storage, sleeping, and lounging appliance that can be alloyed and akin to fit the child's active amplitude and added to as the little angel grows. The food will be affable boutiques rather than big boxes, accompanying acid bottomward on hire and sparing barter that Ikea cattle-drive feel. Account will be captivated at the accomplishment partner's warehouse, which will drop-ship to the chump aural 48 hours of an adjustment actuality placed either at the abundance or online. The food will banal abate items and actuation accessories such as abreast mobiles, pillows, and adventurer gear.
The aboriginal abundance will be a acquirements lab to amount out the best mix of account and the optimal layout. Already the archetypal is perfected, it can be formed out rapidly on a bounded base in abutting burghal areas with a lot of bottom traffic.
• HURDLES: Accustomed brick-and-mortar apropos could archetype the artefact line, and online specialty retailers such as Modernseed could accessible up their own retail outlets, accouterment abrupt and appalling competition.
• WHAT THE PROS SAY: Roberts: "There is no go-to abode like that for babies. If the quality, style, and assurance are there, there's a advantageous market." Judy Neuman, partner, Maveron: "Parents accomplish such a big beforehand in their kids, and acceptance them to adapt based on their space--that is acclimatized area the bazaar is today."
NurseSwap
START WITH $500K
ELEVATOR PITCH: This civic Web-based account connects freelance nurses and added health-care professionals with short-staffed hospitals, long-term-care facilities, and clandestine homes.
TARGET MARKET: The Congressional Budget Appointment estimates that absolute expenditures for abiding affliction will billow to $154 billion in 2010, apprenticed by the graying of the babyish boomers and advances in medical technology that prolongs activity spans.
BUSINESS MODEL: NurseSwap solicits and certifies a agenda of freelance health-care professionals accessible for concise assignments beyond the nation. There is a advertisement fee for those attractive to apply a nurse, and aback a job is contracted, NurseSwap takes a collapsed fee based on the acuteness of affliction required.
With health-care spending exploding and a looming arrears in able caregivers, abnormally nurses, NurseSwap is an able account that will consolidate what has been a actual burst market. In essence, NurseSwap is an arbitrage amid the geographic areas that accept an crowd of nurses and those with too few.
The Department of Bloom and Human Casework projects that address for nursing will outstrip accumulation by 12 percent in 2010 and 20 percent by 2015. States like California and Florida already pay premiums for nurses to biking and assignment in hospitals and elder-care centers that are chronically understaffed. NurseSwap takes advantage of this developing adaptable workforce, abnormally contempo graduates of nursing programs who admission the acreage in a lower pay range. NurseSwap solicits schools and hospitals and gets professionals to assurance up and account their geographic and time preferences.
NurseSwap additionally certifies the accreditation of the nurses and added professionals covered by bloom insurance, including concrete therapists, masseurs, chiropractors, and practitioners of non-Western anesthetic such as acupuncture. The startup matches requests from hospitals, nursing homes, and akin clandestine patients with the desires of the pros accommodating in the service. To accomplish activity accessible on the freelancers, NurseSwap handles all the paperwork for the application of its members.
• HURDLES: Developing the sales force to recruit associates to NurseSwap could be a challenge. Accustomed online job marketplaces like Monster.com could see this as their abutting befalling and jump in with what are already cogent direct-sales forces. Hospitals are awfully boxy barter to crack, and abuse allowance issues could be costly.
• WHAT THE PROS SAY: Mehra: "I like this because it is acclamation a curtailment and it's a focused market. This could be a actual assisting baby business, at a minimum." Little: "This is a aggregation that I would appetite to see bootstrap itself and prove that there is a bright business. You could do that by developing the business in one arena first, and again accretion geographically if it clicks."
CelebrityDigs
START WITH $1M
ELEVATOR PITCH: This startup gives barter the rock-star analysis by enabling hotels to adapt apartment and suites for best luxury.
TARGET MARKET: Affluence hotels and resorts took in about $4.4 billion in the United States aftermost year, according to Smith Biking Research.
BUSINESS MODEL: The aggregation sells hotels Web-based software that lets visitors clothier their break online and takes a cut of in-room affluence appurtenances sales.
What if you could accomplish your auberge adapt your allowance to your exact specifications, aloof as it does for J. Lo or Tom Cruise? You adeptness address Frette linens on the bed, a boutonniere of tulips on the dresser, a bassinet longue instead of a desk, some Oban scotch in the minibar, your admired CDs and DVDs ample by the ball system, a tray of M&Ms with the amber ones removed. CelebrityDigs makes anybody a diva by automating the activity of personalizing your allowance and your absolute resort experience.
Partnering with affluence hotels and resorts, the aggregation will absorb its customization software into their websites. Guests go to a hotel's site, retrieve a awning attempt of a room, and annal over altered areas. Pop-up airheaded appearance what comes accepted and what upgrades are available--things like high-thread-count sheets, gourmet foods, Dom Pérignon champagne, beginning flowers, melancholia fruits, spa products, and babysitter services. Resorts would apparently absolute some options to those who book the best big-ticket suites. But assertive services, such as the adeptness to preorder banquet so it's cat-and-mouse for you aback you admission afterwards a backward flight, would be accessible to all guests.
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In accession to licensing the software, CelebrityDigs will accumulation the hotels with the affluence products. Aback the luxe options charge be requested online in advance, CelebrityDigs will apperceive absolutely what anniversary auberge needs. Guests can additionally buy the products, creating an accessory acquirement beck that CelebrityDigs will breach with the hotels. And by partnering with abounding resorts, CelebrityDigs will accomplish calibration in purchasing that would be difficult for any but the bigger auberge chains to do on their own.
• HURDLES: Convincing hotels that the address will actualize and that they don't appetite to try this themselves.
• WHAT THE PROS SAY: Neuman: "I'm a abutting accepter in accumulation customization. Any account alignment needs to accord the chump choice. I like the idea." Grosser: "I'd adulation that. I accept my hotels by how agreeable a break I had. You'd accept to constrain the choices somewhat, but it's promising."
Let's Accomplish a Deal
START WITH $3M
ELEVATOR PITCH: This Web-enabled account tends all your subscriptions and account services--cell phones, cine and bold rentals, magazines, and annihilation abroad for which you pay a alternating fee--and finds you bigger deals as they pop up.
TARGET MARKET: Overall spending on ball and media is projected to abound at a admixture amount of added than 6 percent annually and ability $1.7 abundance common in 2008, fueled by an admission in agenda and online cable services, according to PricewaterhouseCoopers.
BUSINESS MODEL: Let's Accomplish a Accord generates acquirement by demography a cut of the accumulation it realizes for bodies application the service. Added money comes in from acclimatized offers developed alone for its members. The account additionally takes commissions on new subscriptions generated on the armpit and gets ad acquirement from companies hawking accompanying articles and services.
Whether it's Netflix, cell-phone minutes, or AOL, the cardinal and complication of casework purchased and managed online are increasing. And as the antagonism amid the providers of those casework heats up, the arrangement of promotions and amount reductions they activity rises exponentially. But companies generally aren't acquisitive to acquaint absolute barter that there's a bigger amount to be had. Let's Accomplish a Accord scours the apple on a consumer's behalf, sniffing out deals and simplifying the activity of signing up for them.
After an antecedent bureaucracy in which users specify the alternating fee casework they currently use (along with their cessation dates and restrictions) and those they adeptness be absorbed in purchasing, Let's Accomplish a Accord finds potentially bigger options. Depending on the users' preferences, the account either notifies them of the bigger deals or automatically takes activity on their behalf. In the closing case, the software shoots out an burning e-mail arbitrary of what can be done, the accumulation realized, and what Let's Accomplish a Deal's cut would be. Users alone bang "agree," and the accord is done. Acclimatized prices are additionally adjourned for the absolute use of Let's Accomplish a Accord members.
• HURDLES: There are authoritative issues about council bodies against some services, decidedly allowance and mortgages, and absolute comparison-shopping sites adeptness be in position to accommodate abundant competition.
• WHAT THE PROS SAY: Mehra: "I'd assurance up for article like this. There's a ascertainable benefit, no accident to assurance up, and some absorbing admonition you could booty it. I would be abnormally absorbed in how you could activate buys with the service." Little: "This is aces of consideration. I anticipate best bodies will attending adamantine at accumulation aback it comes to high-ticket items like a mortgage. You'd charge to amount out how to allure users to the site, apparently through some viral business component, and accumulate them from dematerialization already they assurance up."
Spotcaster
START WITH $5M
ELEVATOR PITCH: This startup creates a chase agent for podcasts and added digitally broadcast recordings.
TARGET MARKET: There are an estimated 50 actor MP3 players, 80 actor multimedia phones, and 700 actor PCs that can download agenda complete files.
BUSINESS MODEL: The aggregation matches advertisers with podcasters and added creators of agenda audio agreeable broadcast over the Web to multimedia-ready accessories like iPods and corpuscle phones. It splits the ad acquirement 30-70 with the agreeable disseminators.
Now that there are millions of weblogs, the abutting analytic change is already here: podcasts. These are blogs in the anatomy of sound-recorded shows broadcast digitally over the Web, area audiences can subscribe and accept to them on any accessory that plays complete files. Unlike with blogs, though, there's no accessible way to chase podcasts by affair or for advertisers to abutment them.
Spotcaster gives podcasters the adventitious to accomplish added bucks by inserting 30-second recorded ads in their shows in barter for a cut of the consistent revenue. Aback complete files can't be searched by keyword, Spotcaster will actualize software that podcasters can download for chargeless and use to tag and basis the capacity of anniversary podcast. That way Spotcaster will accomplish a searchable account of podcasts for both Web surfers and advertisers. Spotcaster will acquiesce advertisers to bid for 30-second spots (just as they do on Google for paid-search ads) in both the best accepted podcasts and those that ambition specific alcove audiences. Spotcaster's software will again automatically admit the ads in the acclimatized podcasts.
Spotcaster's technology will assignment not alone for podcasts but for any agenda audio content, including digitized radio programs and music albums. Eventually the technology could be continued to agenda video as well. As bodies absorb added and added agenda agreeable on their iPods, not to acknowledgment corpuscle phones and computers, such automatically generated agenda announcement could become the norm.
• HURDLES: Podcasting may never booty off the way blogging has, and akin if it does, the window of befalling could abutting quickly. Podcasting has already created abundant fizz to draw a baby accumulation of entrepreneurs who accept amorphous to appraise how to actualize a podcasting ad model.
• WHAT THE PROS SAY: Krausz: "It's a reasonable idea. That's one area you actual bound test-market it to see if there is any uptake." Little: "It may be early, but if you generalize to carrying audio agreeable to adaptable accessories and carrying audio inserts, again you're talking about a abundant broader bazaar than audioblogs. There is a accustomed role actuality for addition who could syndicate the ads and ambition them bottomward to users."
MedTrack
START WITH $10M
ELEVATOR PITCH: This startup uses radio abundance identification (RFID) tags to clue drugs and food in hospitals.
TARGET MARKET: Preventable errors, such as administering patients the amiss drugs, annihilate as abounding as 100,000 bodies a year in the United States. Meanwhile, hospitals address off at atomic 15 percent of account because of absent or baseborn food and equipment.
BUSINESS MODEL: MedTrack creates an RFID arrangement for hospitals. It ally with medical accessories suppliers and biologic distributors to advertise hospitals the system, inventory-tracking software, and food tagged with RFID chips.
RFID chips affiance to alter bar codes as a way to wirelessly clue everything, but they aren't yet bargain abundant to use on best alone items. Typically it makes faculty to put the chips alone on pallets, boxes, or items big-ticket abundant to absolve the added 20-cent amount of anniversary RFID tag. Hospitals, however, accept a advanced array of expensive--and lifesaving--items. MedTrack would beforehand both the accouterments and the software bare to clue the abode of every affection adviser and canteen of morphine at any accustomed second.
Once the RFID arrangement is in place, a hospital should be able to rapidly balance its amount by streamlining inventory. MedTrack will advertise its systems through absolute medical accumulation distributors, so the distributors can bung into anniversary hospital's account software and automatically furnish food aback they get low. Ultimately the margins in this business are in the software, but creating a complete arrangement will be all-important to jump-start the market.
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• HURDLES: Advice technology systems are still not a aerial antecedence for best hospitals.
• WHAT THE PROS SAY: Mehra: "This is a big issue. I accept apparent abstracts that shows the hospitals accept to overprovision accessories because they can never acquisition the claret burden adviser on the attic area they charge it. Affairs to hospitals is a challenge, but able them and you've got a huge market." Little: "Even added absorbing would be a aggregation attractive at the accomplished accumulation chain--from Big Pharma through distributors to pharmacies or hospitals--to accomplish abiding that the bolus Merck formed out is the aforementioned one actuality given."
EnMiser
START WITH $15M
ELEVATOR PITCH: This software-centric aggregation develops calmly customized applications that accredit activity accumulation in residences, baby businesses, and ample automated plants.
TARGET MARKET: With the achievability of a abiding fasten in oil prices, consumers and businesses akin will be added athirst for technologies that save energy; analysts see an antecedent bazaar of almost $500 actor for the acclimatized energy-saving systems, with abeyant advance into the billions of dollars.
BUSINESS MODEL: EnMiser sells article accouterments accompanying with a proprietary software amalgamation that can be fine-tuned for a specific business or residence.
Among utilities today, the big trend is against accessible standards that acquiesce automated amount acclimation and back-up to anticipate the adeptness shortages that accept become a approved occurrence. Intelligent thermostats are already actuality deployed to aggregate intricately abundant abstracts on activity usage. EnMiser uses such abstracts to beforehand software to added calmly adeptness any business or home.
Key to EnMiser's admission is developing ability in specific types of operations, whether it be a 20,000-square-foot actinic bulb or a 600-person banal brokerage. EnMiser will initially focus on midlevel businesses and, application added bargain wireless sensors and off-the-shelf chips and screens, body a arrangement that monitors and calmly calibrates activity acceptance with little or no ascribe from humans.
Depending on the breeze of advice actuality calm and analyzed by the EnMiser network, the bodies active the business accept the advantage to accomplish a apparatus at a accustomed time for a accustomed amount or do it after for a bigger price. The interface and notification would appear through the Web, onsite touchscreens, or wireless accessories in an office. For added security, the accessories could appear with fingerprint readers. As added able accouterment becomes available, it can calmly be acquainted into the system. Ideally, EnMiser would accomplice with utilities to activity the arrangement to all their customers.
• HURDLES: The account industry is apathetic to accept new technology, and there is abundant antagonism from huge players like Honeywell, admitting they are additionally abeyant partners.
• WHAT THE PROS SAY: Paul Koontz, partner, Foundation Capital: "All of the trends are affective in the acclimatized administration for article like this. There is so abundant disability and apathy in how we use activity that the abeyant amount accumulation is enormous. This is a abundant befalling for a adolescent company."
G Mob
START WITH $100M
ELEVATOR PITCH: This adaptable basic arrangement for videogamers optimizes absolute 3G wireless admission for a new bearing of handheld gaming devices.
TARGET MARKET: Gamers will absorb added than $5 billion in 2006 to do action online over accelerated connections.
BUSINESS MODEL: G Mob leases accelerated pipes from absolute arrangement operators and optimizes the online gaming experience, charging gamers a account fee for admission to its library of accepted multiplayer games, abundant as exceptional channels on cable networks do with the latest Hollywood films.
Phone account providers Boost Adaptable and Virgin Adaptable accept accurate that adaptable basic arrangement operators, or MVNOs, can accomplish big bucks. Best MVNOs accept concentrated on voice-related services, but G Mob focuses alone on gamers, abnormally those absorbed on wireless multiplayer combat--and as accessories like Gizmondo, Nokia's N-Gage, and Sony's PSP demonstrate, handheld gaming is advancing on fast. G Mob leases amplitude on a carrier's accelerated arrangement and creates proprietary technology to optimize the gaming acquaintance in means the slow-footed carriers would be hard-pressed to match. Offering subscription-only bundles of exceptional games, G Mob can draw players ailing of advantageous $8 for a distinct download of, say, War of the Worlds. G Mob works with developers to get "early absolution rights" to much-anticipated games, the way Hollywood studios activity cable channels aboriginal admission to some movies.
• HURDLES: There's currently little agreeable optimized for the affectionate of souped-up MVNO that G Mob would create. Carriers adeptness deathwatch up and try to booty aback the market.
• WHAT THE PROS SAY: Krausz: "This is activity to be a huge business. What you absolutely accompany actuality is the platform, the aback end. Bazaar that well, and leave the accessory and agreeable to addition else." Roberts: "I like it. Adaptable amateur are accepting added adult and added interactive. The claiming is the device."
HeavyCE Systems
START WITH $150M
ELEVATOR PITCH: This aggregation develops software and accouterments that monitors and controls all of a boat's onboard systems--and will ultimately aggrandize into automating aggregate from oil tankers to aircraft carriers.
TARGET MARKET: Recreational boaters absorb an estimated $15 billion a year on abyssal electronics, and the bazaar for electronics for beyond ships runs an added tens of billions annually.
BUSINESS MODEL: HeavyCE will initially advertise bargain systems utilizing off-the-shelf apparatus like sensors and touchpads, and again move into higher-margin specialized hardware.
The abyssal set spends boatloads to accept the latest gear. Abundant of the focus of abyssal electronics has been on attenuated tasks like announcement oil pressure, and systems tend to be proprietary and clunky. HeavyCE offers a activating abyssal operating system, knitting calm aggregate from aeronautics to propulsion to ecology controls to entertainment. Displays, both anchored and handheld, articulation wirelessly to a axial server that's consistently affiliated to the Web via satellite. The captain can adviser agent achievement or change the music actuality piped through the boat's apostle arrangement from anywhere on the boat. Bottomward below, guests in a berth could alarm up one of the movies stored on the ship's adamantine drive.
One key is not to decay assets reinventing things that already assignment well, but rather to accommodate them into HeavyCE. Appetite iTunes, akin from the midocean emptiness? You got it. Similarly, HeavyCE incorporates the absolute abyssal charting and aeronautics software.
Entrepreneurial fable Jim Clark has been alive on article like this for the megayacht world. HeavyCE cedes that to him and focuses initially on abate watercraft, a beneath alluring but beyond market. Already perfected, HeavyCE's bargain arrangement has potentially astronomic applications: It could be acclimatized to automate the operation of far beyond bartering and aggressive argosy and could akin be deployed by landlubbers to run homes, appointment buildings, and automated plants.
• HURDLES: It could be boxy to get the angrily absolute absolute abyssal accessories manufacturers to accessible up their systems for affiliation into HeavyCE. The beyond eyes is basic accelerated and could face antagonism from abundant bigger aegis contractors and others alive on $.25 and pieces of agnate systems.
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• WHAT THE PROS SAY: Mehra: "This is fun. The canoeing industry is absorbing because it is seeing a resurgence--people are accepting earlier and accept added arbitrary income. The ecology aspect is easy, but you accept to be careful of liability. You accept to be 100 percent assertive you don't accelerate the baiter off on the amiss beforehand and aching somebody."
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